The Halodoc’s Social Media Data Analysis Amidst Covid-19 Pandemic: An Evidence from Indonesia

This study aims to analyze Halodoc telehealth services reputation through its social media during Covid-19 pandemic critical time of 2020-2021 by using big data analysis. During that period, more people increasingly used e-health application services. applies scraping technique collected from Halodoc’s official accounts. The analysis includes contents, views, comments, likes, dislikes, and shares the audiences toward platforms. results indicate brand is considered positive. YouTube was platform most got attention customers’ actions (views, dislikes). Meanwhile, Instagram demanded customers because they wanted win prizes Halodoc. And finally, Facebook less communicative platform, due problem on handling tests. Several issues need be resolved further meet user experience’s expectations.